Viral Video Game Blog

Tru-Blood Mini Episodes!!!

True Blood will come back on the air June 13th as most people should know. Sadly I’ll be on my honeymoon and will miss this airing unless the resort has on-demand hbo (IT BETTER >>>>>.<<<<<).  So to promote the show they will be doing mini episodes. I think it’s a great idea and a great little promotion leading up to the premiere. I wish more television channels would do content like this.  Instead of you spending millions in print advertising and roadside billboards just saying “tune in!” you can produce one 30 minute show having 5-10 little stories and bam. You’ve got 5-10 weeks of interactive promotion! You keep people on the site, keep them interested in the show.  Create some alternative stories you couldnt normally put on air. Call it your chance to take the out-takes/deleted scenes back to the front. Those b-sides of your writing!And make them web-exclusive. Sign up a sponsor for branding at the beginning of the video too!

Now of course you  need to have the brand, face, and actual interest in your product. You really cant come out from nothing and create it into something.  Just ‘doing interviews’ will not net you any “viral” stuff. Doing a play on something that EVERYONE is doing does not. Take cheap small chances. IE. This.

Viral ideas. Take the 2010 NHL playoffs and cut it into one minute.  Cut the highlights, fights, hits..and boom.

Think this idea..

April 22, 2010 Posted by | Normal Stuffs | , , , | 1 Comment